CITY OF INDUSTRY, Calif. and WESTLAKE, Ohio — Markwins has entered into an agreement to acquire from Aspire Brands the Bonne Bell and Lip Smacker assets.

Financial terms of the deal were not disclosed. Markwins and Aspire Brands have agreed to aim to close the deal in February.

“Markwins has a proven track record of creating excitement and bringing innovation to the cosmetic category,” stated Jess “Buddy” Bell, Jr., founder of Aspire Brands. “They will bring the same excitement and innovation to the Lip Smacker and Bonne Bell brands. I am excited about the future of the Lip Smacker and Bonne Bell brands under Markwins ownership.” source


Information here & a video from WKYC here.

For a large part of its history Bonne Bell had a lot of cool outdoorsy products, including this vintage Lip Proofer (which I estimate to be early 80’s). Specifically, you can find several old ads in skiing magazines!

I found this relevant excerpt from an article written in 1985:

Over the years Bonne Bell has also cultivated a national fitness image. In the 1960’s it became a sponsor of the U.S. Ski Team and the National Ski Patrol. This association helped the firm design a series of skin-care products for skiers, such as Suretan, Sun Block, High Altitude Cream, and Lip Proofer. – The Rotarian





Updates will be a bit sparse due to the time of year… for now here’s a Chanel Iman ad for Lip Smacker from 2005!


20140408101810(courtesy of