CITY OF INDUSTRY, Calif. and WESTLAKE, Ohio — Markwins has entered into an agreement to acquire from Aspire Brands the Bonne Bell and Lip Smacker assets.
Financial terms of the deal were not disclosed. Markwins and Aspire Brands have agreed to aim to close the deal in February.
“Markwins has a proven track record of creating excitement and bringing innovation to the cosmetic category,” stated Jess “Buddy” Bell, Jr., founder of Aspire Brands. “They will bring the same excitement and innovation to the Lip Smacker and Bonne Bell brands. I am excited about the future of the Lip Smacker and Bonne Bell brands under Markwins ownership.” source